thai single‑origin cocoa
Niche Market Research? Why 75% of Chocolatiers Fail?
Seventy-five percent of chocolatiers fail because they skip rigorous niche market research, over-invest in untested flavours and ignore sustainable sourcing that modern consumers demand. In 2025, a surge in global demand for sustainable, single-origin cocoa has turned Thai cacao into the secret ingredient behind the next wave of luxury chocolate.