trend scout influencer insights
5 Niche Market Research Myths Brands Should Quit
Brands need to ditch these five myths if they want niche market research to actually drive revenue: 1) Only startups need niche research, 2) Influencer data tells the whole story, 3) Low competition equals low profit, 4) One-off surveys are enough, 5) Trends are static. Myth 1: Niche research is